Facebook commerce, or F-commerce is a strategy that focuses on developing or designing e-commerce contents and storefront sites within the Facebook social media. F-commerce is a very popular topic now a days. The e-commerce sector is developing day by day in Bangladesh. Besides, F-commerce sector also developing. The government of Bangladesh plays a vital role for e-commerce digitization. The Internet speed and availability has increased. That is why the people’s lifestyle changed. Now people can access internet, facebook from anywhere. Since the internet and Facebook users increased in Bangladesh, F-commerce company gives emphasizes on Facebook advertisement. F-commerce is a part of e-commerce magnitude. F-commerce generally operates through the help of Facebook Fanpage. Most of the companies has a Facebook fanpage. Company advertises, promotes their products through facebook. The users of Facebook likes their fanpage. Consumers can see the products easily. They do not need to visit website. Fanpage helps both customers and company. There has also paid advertisement in facebook. Paid advertisement reaches their fan very rapidly. And an interactions creates between users and company. Sales increases. Brand mobile & accessories is such F-commerce shop. I worked with this shop for my research assistance. This shop help me to find out the various problems and prospects of F-commerce shopping. Brand mobile & accessories shop directly imports goods from abroad and sells their products in Facebook or their website. The shop is based on preorder. Sometimes they stock goods. I selected some customers to answer some questionnaire. That was online interview of the customers. From this research, I have found some problems of f-commerce shopping and try to give some solutions, recommendations of the problems. The study has been divided into several parts. These are: Introduction, Introduction to f-commerce, Literature review, Methodology, Analysis and findings, Recommendations and conclusions. I have taken all the reasonable care to ensure the accuracy and quality to make the report standard. And I believe that it has included all the necessary information to be relevant.
Rapid growth of world`s internet population and adoption of ICT in different sectors have reshaped the way of communication and demand utilizing its potentials to the development of trade and commerce. Speed, efficiency, effectiveness, energy and other uniqueness of the technology made it as the fastest adopted and diffused technology until the 21st century.The explosion in the use of F-commerce by the business sector has been tremendous since its inception only a few years ago. From governments to multinational companies to one-person start-ups, F-commerce is increasingly viewed as a key business modality of the future. Ease of transaction, widening markets, and decreased overheads are factors that make e-commerce solutions more and more attractive, as evident with the growth of online sales. The world trade organization and different round discussions on the trade related issues have opened up a new arena of global competition. Developing countries technological fitness is must in searching new market and making buyer-seller relationship to achieve the competitiveness in the global market. The World Wide Web (WWW) can be considered as the right way which provides the opportunity to overcome the barrier of time and place in building buyer-seller relationship. Thus, F-Commerce should be adopted as the effective media for marketing
Problem Statement
Implication of F-Commerce in Bangladesh: Based on Secondary Data: The future of F-Commerce cannot be stated in obvious terms yet as it is still in its initial phase. Different studies reveal that success of this mechanism clearly depends on how rewardingly it will carry its ecommerce promises in near future and provide support to the marketers to attain their marketing objectives. Despite the fact of its infancy, everyone agrees that F-Commerce is an uprising trade channel as it has changed the conventional way of doing business. Evidences also demonstrate that world’s biggest brands have already started to trade their goods and services over this platform profitably and researchers are forecasting that a larger number of sales will be executed over Facebook than on Amazon within the next 5 years. Moreover, Mike Fauscette, Analyst, IDC Consulting, stated that in the following 3 to 5 years, 10 to 15 percent of total consumer spending in developed countries may go through over this platform. Predominantly this overwhelming inspiration exists as it’s a place of customers and designates a clear possibility to trade every time customer hit “like’’. Although it is too early to ascertain what the future holds for F-Commerce, but it has evidently become a great opportunity for small and medium businesses to approach a worldwide audience via Facebook with a least cost. Christian Taylor, Founder and CEO of Payment, stated “While a handful of large retailers have put their Facebook commerce efforts on hold, there are hundreds of thousands of small businesses who are successful at selling products on Facebook”. This powerful and profitable platform has the prodigious potential to grow massively in this country [1]. It is expected that, through this channel Bangladeshi entrepreneurs can strengthen brand presence and customer engagement that will make brands more accountable to the customers and ultimately sell their products in a customer friendly way. Moreover, better knowledge on how consumers shop over this path, how they form opinions and make smoother decisions of purchasing will enable marketers to maximize the potential of F-Commerce.
Based on Primary Data
Some Problems F-commerce Shopping has been listed below:
Lack of high speed Internet availability
Bad Communication and transportation systems
Lack of Technological knowledge
Some shops asking high price than local physical shop
Products Delivery system is not efficient
Most of the F-commerce sites depends on other’s inventory
Lack of Entrepreneur in F-Commerce sector
Lack of good Courier Company
Cash on delivery system is not available to all the places of Bangladesh
Rationale of the Study
From Business Point of view:
Customer visits to the store increased after they became fans of the Facebook page, though expenditure at the store remained the same per visitor
Fans shared positive reviews about the brand with their friends and recommended is strongly
To make it easy for customers to find them
Reduced Employee costs
To engage their audiences and to stay connected
Ability to sell low volume goods too
To use social media as a low cost marketing tool that offers quality results
To built a community of loyal customers
To increase sales and revenue through social commerce
From Customer’s point of view
Easier to Compare Price
Access to stores located Remotely
No need for a Physical Store
Lots of choices
Common availability of Coupons and Deals
Stores are open all the time, 24/7 service
Ability to buy and sell to other customers
Ease of Communication
Superior Customization
No need to handle Currency Notes, Coins
Research Questions / Hypothesis
Company competitiveness is very strongly affected by the general environment of F-Commerce. According to our opinion, herewith the global competitiveness expressed by Global Competitiveness Index, there are five dimensions with different factors that play a major role for F-Commerce competitiveness at country level [2].
What are the various problems of F-Commerce in Bangladesh
How can we clarify the current position of F-Commerce market in Bangladesh and generate solutions of the problems
What are the the prospects of F-Commerce in Bangladesh
Explain F-commerce operations of Brand Goods & Accessories Shop.com
How can we design recommendations On the basis of the findings
Research Objectives
The study has been carried out with the following objectives:
To know the various problems of F-Commerce in Bangladesh
To know the current position of F-Commerce market in Bangladesh and generate solutions of the problems
To identify the prospects of F-Commerce in Bangladesh
To explain F-commerce operations of Brand mobile & Accessories Shop.com
To make some recommendations On the basis of the findings
Figure 1: Key Aspects of Facebook Commerce in Bangladesh”
Literature Review
Facebook Commerce refers to e-commerce that is facilitated by the Facebook social media platform. Facebook is a major enterprise, with hundreds of millions of users and near-constant media exposure. Facebook commerce seeks to use elements of Facebook to drive sales. In e-commerce terminology, Facebook commerce, or F-commerce is a strategy that focuses on developing or designing e-commerce content and storefront sites within the Facebook social networking site. F-commerce is a narrower part of e-business dealing with the purchase and sale of goods and services over the internet, including support activities such as marketing and customer support. F-Commerce is a buzzword in today’s e-commerce world [3]. F-commerce plays a vital role in today’s e-commerce industry. Though f commerce is a part of e-commerce but now a day many businesses are based on Facebook. E-commerce largely depends on Facebook today. Facebook just works as a media. It’s a media for advertising, promoting company’s goods and services. Though many peoples are use Facebook in Bangladesh even worldwide, so advertise based on Facebook. The help of Facebook, ads reaches quickly because all the young stars are connected on Facebook. So face commerce already established in Bangladesh market and in future F-commerce will the fastest growing media for Marketing.The ability to made transaction for personal or professional use over the internet is known as electronic commerce or e-commerce (Coursaris, et al., 2003).Chaffey (2007) defined e-commerce as “The exchange of information across electronic networks, at any stage in the supply chain, whether within an Organization, between businesses, between businesses and consumers or between the public and private sector, whether paid or unpaid.”
Conceptual / Theoretical Framework
There were 3,371,3000 Facebook users in Bangladesh in January 2019, which accounted for 19.7% of its entire population.
It is therefore not shocking that, through this powerful media, businesses have begun to sell their goods. In particular, players in the telecommunications industry contribute greatly to engaging and connecting with customers via Facebook.
In conducting a research on a certain issue researcher has to adopt some methods and techniques. The logic of certain methodological approach depends on the nature and purpose of the study, and cost factors are also considered in any particular approach. The present study is designed to get an overall idea about the present scenario of E-Commerce in Bangladesh. In this perspective qualitative method has been used during data collection, and open ended question are asked to interviewee [4].
Analysis and Findings
As mentioned earlier, mainly primary and secondary data has been used. Sometimes the customers gave some important information regarding the services of the various F-commerce company.
Primary Data
Face to face and online interview with the customers
Personal Interview
Online Survey
Personal Observation
Daily Dairy
Practical work experience from my own E-commerce site.
Secondary Data
Database of different F-commerce sites.
Surfed internet as a source of information
Selected Books
Other manual information
The following Analysis and Findings based on my own survey information.
Figure 2: Commerce Customer’s Male-Female Ratio Analysis
Survey Findings: The following Diagram shows the Ratio of Male-Female in F-Commerce customer of Bangladesh. From this survey it has been found that most of the respondent is Male. About 65% are male customers, beside, 35% is female customers
Figure 3: Commerce Customer’s Occupation Analysis
Survey Findings: The following Diagram shows the occupation of the F-commerce customer’s in Bangladesh. From this survey it has been found that most of the customers are student. It is about 50%.
Figure 4: Customer’s Age Analysis
Survey Findings: The following Chart shows the age of F-commerce customers in Bangladesh. It has been found that most of the respondent’s age is Between 21 to 30. It’s about 40%.
Figure 5: Customer Facebook page Activity Analysis
Survey Findings: The following Diagram shows the Facebook fan-page activities analysis.
From this survey it has been found that, about 40% respondents liked about 40 Facebook pages. Besides, only 10% people liked 10 Facebook page.
Figure 6: Customer’s Purchase Analysis
Survey finding: The following Diagram shows the purchase analysis of the respondents through F-commerce. From this survey, it has been found that about 40% respondents does not buy anything from F-commerce sites.
Figure 7: Price Analysis of F-commerce Products
Survey Findings: The following Diagram shows the price analysis of the goods of F-commerce in Bangladesh. From this survey it has been found that only 50% respondents said the price of commodities in online is high.
Figure 8: Products Preference Analysis
Survey findings: The following Diagram shows the customer buying preference in F-commerce. From this survey it has been found that about 40% people buys various personal gadgets from online. Besides, only 5% peoples buy Mobile phones and Fitness products.
Figure 9: Payment Method Analysis
Survey Findings: The following Diagram shows the various payment method of F-Commerce. Such as: B-kash, Rocket, Cash on delivery, Credit card payment etc.
Table 1: Commerce Service Quality Analysis of F-Commerce Company
| Pickaboo.com | Very Good | Percentage |
| Bikroy.com | Good | 20% |
| Pickaboo.com | Average | 10% |
| Rokomari.com | Good | 15% |
| Bagdoom.com | Average | 10% |
| Daraz.com | Very Good | 35% |
| Kaymu.com.bd | Average | 10% |
| Total | 100% |
Survey Findings: Following table shows the Service quality analysis of various f-commerce company of Bangladesh. From the survey it has been found that, Bikroy.com, Daraz.com provides best services among the various companies. Besides, Pickaboo.com and Kaymu.com.bd, Bagdoom.com, provides average service.
Expected Results and Significance of the Study
F-Commerce will be a forum for advertisers to gather customers on Facebook and try to sell goods while they socialize in every public place with their friends. In reality, with the acceleration of social networking sites, "F-Commerce" is the most successful word used by today's marketers and demonstrates that it is useful for both marketers and consumers. The main benefit extracted from F-commerce from the customer point of view is the ease of scrolling through loads of items from the comfort of your own location, and the versatility of time. Sitting in a bottleneck of traffic or you are getting out of work too late to have the markets open. Shop on Facebook for something you like, and get it shipped to your doorstep, sometimes within a day or so. Like many people, they check their Facebook almost every day and spend 28 minutes on average. In addition, 90% of individuals buy goods based on recommendations, so it is the most convenient choice for individuals to suggest future purchases to friends and shop at the same time [5].
Limitations of the Study
Though many people didn’t liked the Service provided through various F-commerce company, so they should develop their service quality
Government should increase the internet availability all over the country
More experienced people have to employed in F-commerce sector
Government can provide incentives and E-commerce training facilities for both Entrepreneur and customers
E-commerce sites should be reliable in financial transactions
F-commerce Company should put more emphasize on Female customers
Should delivery the products Fast to the customers
Price should be minimize of the products
Internet can be cheaper in Bangladesh
Cash on delivery system should open for all
Transportation and delivery should develop
E-commerce should be TAX free
Government should put more emphasize on F-commerce industry.
About 65% are male customers, beside, 35% is female customers
Most of the customers are student. It is about 50%
Most of the respondent’s age is Between 21 to 30. It’s about 40%
About 40% respondents liked about 40 Facebook pages. Besides, only 10% people liked 10 Facebook page
About 40% respondents does not buy anything from F-commerce sites
Only 50% respondents said the price of commodities in online is high
About 40% people buys various personal gadgets from online. Besides, only 5% peoples buy Mobile phones and Fitness products
About 50% Customers lives in Dhaka City
Despite being a poor country, selected segments of the Bangladeshi business community has embraced technology with reasonable success. The Facsimile in the 1980‟s and mobile telephones in the 1990‟s popularized modern technology in the mass market. Personal computers and the Internet are also emerging as day-to-day business tools. These positive indicators are favouring the prospects of e-commerce in Bangladesh. The focus of this paper was on the current state of the regulatory environment in the financial and technological sectors of Bangladesh. Necessary reforms in order to introduce e-commerce have also been suggested. Lack of awareness among the policymakers has been identified as the major deterrent to introducing e-commerce. Conventional understanding of payment mechanisms raises false alarms against the flight of capital if e-commerce is implemented. Synergy between telecommunications and information technology has the proven capability of monitoring and administering the real-time transactions. Therefore, liberalizing the telecom and IT sectors as well as reforming the country’s financial and commercial procedures is the preconditions of successfully implementing ecommerce in Bangladesh.
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Ente, J. “The beginner’s guide to Facebook commerce.” Mashable, 14 July 2011, http://mashable.com/2011/07 /14/facebookcommerce-guide/.
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