Anchored in the strategic management model [1], the organization’s vision, mission, goals and objectives are just proper to be well-formulated for it will serve as the strong baseline and framework [2] in carrying out the institution’s planned- strategic direction to continually search for new, tried and tested ideologies that may provide the most-suited formula in attaining its ideal outcomes [3,4] so as to serve with its best performance and maintain stability if guided by appropriate strategic actions [5]. Traversing the path with appropriate outlook [6] in one’s life is an avenue in looking ahead a successful future in running agencies’ business operations [7,8]. This statement can truly apply if an industry or institution bears with it a visionary and futuristic mind as reflected in its vision, mission, goals, objectives and other direction-related executory means that promote standard and quality-assured implementation of service delivery [9,10]. Formulated vision, mission goals and objectives (VMGOs) in compliance to a requisite as stipulated by the Commission on Higher Education (CHED CMO 37, s. 2012) and Accrediting Agency of Chartered Colleges and Universities in the Philippines (AACCUP) Areas of Program Accreditation [8] will pave way in building a good start and with confidence of claiming that it has a good future and will last long in the field of educational arena since it has compass [11] that leads toward the road of excellence [12]. Assessing the set of standards that guide a particular higher education institution whose role is on societal transformation will be very beneficial and thus contribute in satisfying the expectations of its members, the stakeholders, the community and the country as a whole [13]. It then implies that the crafted, stated and implemented educational VMSGCV will serve as a determiner and representation of what lies ahead a certain institution [13,14]. Related literatures showed that most of the conducted studies delved on the institutions’ VMGOs, however; in this study the strategic goals and core values were the selected indicators added. Thus, such a study which determined the stakeholders’ awareness, participation, acceptability, relevance and dissemination of the selected institution’s salient features which include the Vision, Mission, Strategic Goals, Program Objectives, Core Values, Guiding Philosophy and Quality Policy (VMSGPOCVGPQP). It specifically determined aggregate percentage distribution of perceived level of the respondents’ level of awareness, participation, acceptability, relevance and dissemination (LoAPARD), and; the difference between the stakeholders’ aggregate category in terms of their perceived LoAPARD along the institution’s VMSGPOCVGPQP.

Research Design

The study made use of the descriptive survey wherein the main instrument used was a modified -questionnaire. Questions included were tailored-fit using various references to achieve the purpose of the study. The questionnaire was subjected to validation wherein respondents who served in the pilot testing to check the content validity of the instrument were disregarded as main respondents.

Unit of Analysis

The respondents of the study were composed of 117 stakeholders from Pangasinan State University-Infanta Campus and the School of Advanced Studies (SAS). Included were faculty, students, parents, alumni, non-teaching personnel and employers. The nonrandom convenience sampling was used for speed, cost-effectiveness and ease of availability reasons (https://www.questionpro.com/blog/non-probability-sampling/).

Procedure

The gathering of data was done by the researcher with the help of selected students from Infanta Campus (undergraduate level) and the School of Advanced Studies (graduate level) during the third quarter of academic year 2019. 

Data Analysis

Appropriate statistical tools were utilized in the data analysis of the posed objectives and problems in the study wherein it included the frequency, percentage, mean, rank and non-parametric test were used. The mean scale [10] used were as follows:

Table 1: Respondents (n=117)

Perceived Level of Awareness, Participation, Acceptability, Relevance and Dissemination

The VMSGPOCVGPQP of an institution served as the fundamental implementation guide that spells out every officials and members’ action [4]. Hence, the techniques and strategies used in promoting an agency’s vision, mission and among others may create awareness and influence stakeholders to use as basis in selecting their service provider [15]. Tables 2 to 6 showed that the stakeholders’ perception of the University’s salient features in Infanta campus is fully aware in terms of awareness, participation, acceptability, relevance and dissemination. Said result conforms to the study conducted by Fernandez [12]; Nemiño [1]; Salom and Florendo [11]; along the awareness on vision and mission. In terms of the strategic goals that drive resources priority setting(https://www.bdc.ca/en/articlestools/entrepreneur-toolkit/templates-business-guides/) and core values that may develop shared responsibility in attaining such [16] the same group revealed a very high perception on the indicated factors. On the other hand, the group of respondents in the School of Advanced Studies are very highly aware on the VMSGCV which implies that their perceived level of awareness is not the same with the 1^st set of stakeholders since it is believed that the higher educational attainment of an individual has the better he will be in terms of assessing and evaluating issues and scenarios. However, said result was parallel to the study conducted by Laurente [4] but in contrast with Bentor, et al. [10] whose respondents’ in the graduate school showed full awareness on the vision and mission. Mean Level of Awareness, Participation, Relevance and Disseminationis shown.

Mean Level of Awareness, Participation, Relevance and Dissemination of an Institution’s VMSGPOCVGPQP

As shown in Table 7, the mean level of awareness of the two sets of respondents conform on most aspects particularly on acceptability, dissemination and participation when ranked based on the obtained mean level and with its assigned verbal description (VD). 

However, from the data presented from infanta campus representing the undergraduate level it showed that they have full acceptance and are fully aware on the salient features indicated compared to the School of Advanced Studies labeled under graduate school who consistently obtained a very high level of LoAPARD. This now satisfy the result of the percentage distribution of the perceived LoAPARD as reflected in tables 2 to 6 of this study.

Table 2: Percentage Distribution of the Stakeholders’ Perceived Level of Awareness of an Institution’s VMSGPOCVGPQP

Table 3: Percentage Distribution of the Stakeholders’ Perceived Level of Participation in the formulation of an Institution’s VMSGPOCVGPQP

Table 4: Percentage Distribution of the Stakeholders’ Perceived Level of Acceptability of an Institution’s VMSGPOCVGPQP

Table 5: Percentage Distribution of the Stakeholders’ Perceived Level of Relevance of an Institution’s VMSGPOCVGPQP

Table 6. Percentage Distribution of the Stakeholders’ Perceived Level of Dissemination of an Institution’s VMSGPOCVGPQP

Table 7. Mean Level of Awareness, Participation, Relevance and Dissemination of an Institution’s VMSGPOCVGPQP

The aggregate perception of the stakeholders composed faculty, students, alumni, parents, employers and staff from the undergraduate program is of higher level in terms of awareness, participation in the formulation of the VMSGPOCVGPQP acceptability, relevance and dissemination compared to the set of faculty, students and alumni from the graduate school. On the other hand, both set of respondents ranked the level of acceptability, dissemination and participation as the same wherein the latter set of respondents consider relevance as second in rank while the former was on awareness. Bulletin boards and wall displays are effective means of information dissemination.

Recommendation

The participation of stakeholders and other interested parties in the formulation and translation of VMPOSGCVGPQP using the national language and related dialects so as to sustain its level of acceptability is necessary to consider to cater to the children who are being taught through mother tongue. Sustain the content visibility of the institution’s salient features to continually prove its existence and relevance to local, national and international community. 

To give emphasis on the study’s impact, conduct a separate study for undergraduate and graduate school. Inclusion of recent and other appropriate ways in data gathering so as to reach and have ample number of respondents from different sectors for better results and utilize more modern ways in disseminating the selected indicators of the university. A sequel of the study focusing on the varied aspects like on implementation and impact assessment can be conducted.

Acknowledgment

Due thanks are addressed to the students of Pangasinan State University-Infanta Campus and the School of Advanced Students who exerted effort in assisting the researcher in administering the instrument.

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