Dignitary

Dr. Renjith Kumar R

Lecturer in Marketing, Business Studies Department
University of Technology and Applied Sciences, Nizwa, Sultanate of Oman

Membership ID
Renjith Kumar

About

Email cvrrkachu@gmail.com
Address Vellannoor House, Melur P.O, Chalakudy Via
Thrissur District, Kerala State
INDIA, 680311

 Iam an academician with 25 years of academic experience with 16 years of International teaching experience in Ethiopia and in Oman. Holds a good track record of academic qualifications with a Doctorate in Management specialized in Marketing. Published 41 journals in both national and international repute. Held various academic positions during the career and ready to take up responsibilities and committed and hardworking to the tasks assigned.  

Publications & Papers

Assessing the Effectiveness of Critical Thinking Instruction among Departments– A Case study in Nizwa College of Technology, Sultanate of Oman, Renjith Kumar.R & Diana Fernandez, Research Journal of Social Science & Management-RJSSM, Vol 7, No 2, 2017, pp 40-53.  

Factors Influencing the Purchase Decision of Smartphone Users in Sultanate of Oman, Renjith Kumar & Diana Fernandez, Journal of Marketing and Consumer Research, Vol 72, 2020, pp 41-52.  

Analysis of Consumer Preference and Usage Pattern of Branded Fresh Milk in Nizwa, Sultanate of Oman, Renjith Kumar. R, Aisha Hamood Ali Al-Shukaili, Hajar Masoud Ali Almanyia, Noof Saleh Ghareb Al-Shariqi, Zahra Mohammed Abdullah Al-Khatri, Arabian Journal of Business and Management Review (Oman Chapter), Vol. 8, No. 2, 2019 pp 1- 10.  

Impact of consumer satisfaction on purchase of FMCG products in Sultanate of Oman, Renjith Kumar, Diana Fernandez, Research Journal of Social Science & Management-, Vol 8, No 10, February 2019, pp 89-100.  

A case study of after sales service and customer satisfaction of Hyundai car service in Nizwa, Sultanate of Oman, Renjith Kumar. R, Mohammed Hamood Al-Musalami, Moosa Ali Al-Busaidi, Sameh Shuwain Al-Sulaimi, ‘Arabian Journal of Business and Management Review (Kuwait Chapter), Vol. 7, No. 4, 2018 pp 41- 54. (DOI: 10.12816/0052242)  

Leadership styles of staff in higher education sector in Sultanate of Oman: An empirical investigation, Renjith Kumar.R & Diana Fernandez, International Journal of Organisational Behaviour and Management Perspectives, Vol.7, No.2, April- June 2018, pp 3542-3563.  

. Application of Odds Ratio, Relative Risk and Related Concepts in Social Research, Renjith Kumar.R & Diana Fernandez, International Journal of Applied Financial Management Perspectives, Vol.7, No.2, April- June 2018, pp 3366-3382.  

Impact of the usage of mobile phones while driving among the youth in Sultanate of Oman, Renjith Kumar, Amna Humaid Said Al Riyami, Dalal Fadhil Issa Al Hattali, Naima Nasser Mohammed Al Khatri, Arabian Journal of Business and Management Review (Oman Chapter), Vol. 7, 2018.  

Evaluation of Transactional Analysis Stages among the Students in Nizwa College of Technology in Sultanate of Oman, Renjith Kumar.R & Diana Fernandez, International Journal of Organizational Behaviour and Management Perspectives, Vol.6, No.3, July-September 2017, pp 3327-3337.  

Influence of Formal logic course on gender– A Pre and Post study in Nizwa College of Technology, Sultanate of Oman, Renjith Kumar.R & Diana Fernandez, International Journal in Management & Social Science (IJMSS), Vol.05 Issue-05, May, 2017, ISSN: 2321-1784, pp 53-65. Impact Factor: 6.178  

Role of Celebrity Endorsed Advertisements on Purchase: A Comparative Study of Two Brands in Oman Television, Renjith Kumar.R & Diana Fernandez , Journal of Marketing and Consumer Research, ISSN 2422-8451,Vol.35, 2017, pp 30-36.  

Mapping of FMCG brands using Brand Apostle Model and the Impact of Customer Satisfaction on its Repurchase in Sultanate of Oman, Renjith Kumar & Diana Fernandez, British Journal of Marketing Studies (BJMS)Vol 7, Issue 7, December 2019, pp 1-12.  

Impact of Customer Satisfaction on Repurchase: A Case Study of Branded Fresh Milk in Sultanate of Oman, Renjith Kumar & Diana Fernandez, American Journal of Business, Economics and Management, Vol.7, No.3, September 2019, pp 50-56.  

An analysis of dominant leadership styles among college lecturers in Sultanate of Oman, Renjith Kumar.R & Diana Fernandez, Research Journal of Social Science & Management, Vol.8, No.5, September 2018, pp 17-26.  

An Empirical Study on factors influencing Business Students’ Choice of Specialization with reference to Nizwa College of Technology, Oman, Essam Hussain Ali-Lawati, Renjith Kumar.R, Radhakrishnan Subramaniam, International Business Research; Vol. 10, No. 9; 2017, pp 177-187,  

Celebrity Advertisement in Oman TV: Impact on awareness and purchase among Youth, Renjith Kumar.R & Diana Fernandez, International Journal of Applied Services Marketing Perspectives; Vol 6., No.2, April-June 2017, pp 12-23, ISSN: 2279-0977 (Print) ISSN: 2279-0985 (Online); Impact Factor - 7.05  

An Empirical Study of Assertiveness among Business Students: A Case Study of Nizwa College of Technology, Sultanate of Oman, Renjith Kumar.R & Diana Fernandez, European Journal of Business and Management, Vol. 9, No.2, 2017, pp 9-14.  

Other Memberships

No Data Found

Awards and Conferences

No Data Found

About IAR Journals
International Academic & Research Consortium is a Scientific Research Consortium under the banner of IARCON Knowledge Hub Private Limited, with the main aim to promote the development and strengthening of the interfaces between various ..
View More
Copyright © 2020 International Acedemic Research Journals. All Rights Reserved.
Designed & Developed by