srjalsSRJALSSRJALS2788-9386https://doi.org/10.47310/srjals.2022.v02i02.014Motivation of Farmers and Feasibility of Red Onion Farming in Pacet Village, Pacet District, Mojokerto RegencyFitriaYulianSuharnoSyarifImamHidayatNuriahYuliatiMaster of Agribusiness Study Program, Faculty of Agriculture, UPN Veterans East Java, Jl. Rungkut Madya No. 1 Gunung Anyar, Gunung Anyar District, Surabaya East Java City, 60294, IndonesiaShallot farming is still an option in agribusiness in the horticulture sector. Farmers in Pacet Sub-district, Mojokerto Regency began farming shallots in the 1990s. Although currently garlic has great potential to be cultivated, farmers in Pacet District are still reluctant to change the cropping pattern they have been doing and tend to close themselves off to other alternative farming commodities that can be more profitable than their usual farming business. . This study aims to analyze the feasibility of onion farming and analyze the influence of internal, external factors and determine the most dominant factor on the motivation of farmers in onion farming in Pacet Village, Pacet District. The research location was chosen purposively with a method of determining the location of the research which was determined intentionally based on considerations in Pacet Village, Pacet District, Mojokerto Regency, which is a center for shallot-producing commodities in Pacet District. The sample used in this research method is 50 farmers. The analysis in this study uses statistical analysis of IBM SPSS version 27 and analysis of the R/C ratio (Return Cost Ratio) and B/C ratio (Benefit Cost Ratio). The results of the shallot farming research in Pacet Village, Pacet District, Mojokerto Regency are considered profitable and feasible to be developed. There are two dominant factors that motivate farmers to choose shallot farming over other commodities. The most dominant factor is the role of farmer groups and the second is the role of agricultural extension workers.