srjalsSRJALSSRJALS2788-9386https://doi.org/10.47310/srjals.2022.v02i02.011Farmers Empowerment Strategy Through Sustainable Rural Agribusiness Development Program (Puap) In Kepuh Anyar Village, Mojoanyar District, Mojokerto Regency (Case Study: Rukun Makmur Gapoktan)SitiArofahMubarokahDonaWahyuningLailyMaster of Agribusiness Study Program, Faculty of Agriculture, UPN Veterans East Java, Jl. Rungkut Madya No. 1 Gunung Anyar, Gunung Anyar District, Surabaya East Java City, 60294, IndonesiaFarmers consider the funds to be grants from the Government that do not need to be repaid. Some farmers use PUAP funds as a reserve for other businesses outside of agriculture for household non-food consumption, so that the implementation of the PUAP program in each farmer group continues and some does not. This study aims to analyze internal and external factors that become strengths, weaknesses, threats and opportunities for the sustainability of the PUAP program and formulate strategies for community empowerment through the implementation of the sustainability of the PUAP program in Mojokerto Regency. The total sample of farmers used in this study was 20 sample farmers with 10 sample farmers receiving PUAP with current payments and 10 sample farmers with non-performing payments. The sample used in this study were 7 key informants. The analysis in this study uses descriptive analysis and SWOT analysis. The results of the research show that the strategy for the sustainability of the Rural Agribusiness Development Program (PUAP) is an aggressive strategy in quadrant I with the SO strategy, namely developing farming businesses by increasing the types of commodities cultivated and expanding markets and developing and strengthening existing marketing networks.