iarjbmIARJBMIARJBM2708-5147https://doi.org/10.47310/iarjbm.2023.v04i01.029Opportunities and Challenges of Applying Blockchain Technology to Social Networking Platforms in VietnamNguyenGiaoSonDepartment of International Relations, Ho Chi Minh City University of Foreign Languages, Information Technology, VietnamBlockchain technology, known for its enhanced security, transparency and decentralization, is being adopted globally. As a rapidly growing economy, Vietnam has also expressed interest in leveraging this technology for social media platforms to facilitate business activities and ensure data integrity. This article comprehensively analyses the opportunities and challenges associated with implementing blockchain technology on social networking platforms in Vietnam. The study's findings are of utmost importance for the future of social communication and blockchain technology, providing valuable insights for individuals, businesses and the government to develop strategies that promote the successful adoption and implementation of blockchain-based social networking platforms in Vietnam.