iarjbmIARJBMIARJBM2708-5147https://doi.org/10.47310/iarjbm.2021.v02i02.059Islamic Banking Product: Literation and LifestylePutriReno KemalaSariLukmanulHakimEnaAyundaBanking in Indonesia is now increasingly competitive with the existence of Islamic Banks that offers financial and investment products in a different way than the Bank Conventional that has been around for a long time. Although still considered a newcomer, Islamic banking is growing quite fast. This is understandable by looking at the country of Indonesia is one of the countries with the largest Muslim population throughout the world. To maximize the market share and potency of Islamic banks, this study aims to see whether lifestyle and Islamic financial literacy can help people in using Islamic banking or Islamic Banking products. This study uses quantitative methods. The sample in this study amounted to 100 respondents obtained by probability sampling method with simple random sampling technique. The data obtained were processed using multiple linear analysis techniques. The results of the analysis in this study indicate that (1) the Islamic financial literacy variable has a positive and significant effect on decisions to use Islamic banking products (2) lifestyle variables have a positive and significant effect on decisions to use Islamic banking products.