iarjbmIARJBMIARJBM2708-5147https://doi.org/10.47310/iarjbm.2021.v02i02.015Identification Of Eco-Tourism Potential In Development Area Unit Iv East Java ProvinceSunarsihRatihRachmawatiHayatulMaspufahDevelopment Area Unit IV East Java Province is one of the provinces on the island of Java which consists of three regencies, namely Jember Regency, Bondowoso Regency and Situbondo Regency. The area has great potential for ecotourism such as marine tourism, nature tourism, cultural tourism and handicrafts spread across several sub-districts. which is visited every day. Therefore, in an effort to take advantage of the potential of the region and maintain the sustainability of the area, this research is needed. The purpose of this study was to identify and inventory the potential of ecotourism resources in the Regional Development Unit IV of East Java Province. The analytical method used in this study is an analysis of ecotourism potential, a qualitative descriptive analysis technique used as an analysis of ecotourism potential. The results of the study show that there is a lot of potential in the Regional Development Unit IV of East Java Province to be developed. Broadly speaking, the ecotourism potential can be directly accessed through: https://pariwisata.situbondokab.go.id and https:// disparpora.bondowosokab.go.id and https://jembertourism.com.