iarjbmIARJBMIARJBM2708-5147https://doi.org/10.47310/iarjbm.2021.v02i02.008Influence of Product Quality and Price on Purchase Decisions Through Buying Interest Personal Protection Equipment (PPE) pt. Bintang Anugrah SehatiAdiSatyoPrabowoWagiartoHoesinIsmailRazakUniversitas Krisnadwipayana, Campus Unkris Jatiwaringin PO BOX 7774/Jat CM Jakarta 13077, IndonesiaThis study aimed to determine the direct and indirect effect of product quality and price on purchasing decisions through buying interest at PT. Bintang Anugrah Sehati. The design of this research is explanatory through hypothesis testing to test the causal relationship between the variables of product quality, price, buying interest and purchasing decisions. The data used in this study is primary data by surveying by distributing questionnaires to 162 customers of PT. Bintang Anugrah Sehati. The data analysis method used is the sobel test method and path analysis. The results showed that buying interest can be as a mediating variable on product quality and price on purchasing decisions of PT. Bintang Anugrah Sehati, the value of the total effect is compared to the direct effect of product quality on purchasing decisions and price on purchasing decisions. This means that by increasing product quality and price, customer buying interest also increases, followed by an increase in purchasing decisions.