iarjeidtIARJEIDTIARJEIDT2709-9539https://doi.org/10.47310/iarjeidt.2023.v04i01.005Summarize the Visual Characteristics of Contemporary Chinese Web Pages through Categorical Observation and AnalysisLixuanYangMustaffaHalabi BinAzahariCity University, Malaysia Hebei Vocational College of Geology, ChinaCity University, MalaysiaBackground and Significance: Many scholars and their research theories express the concrete expression of culture influencing the visual effect of web pages. Although some scholars have conducted some analysis and research on Chinese web pages, the Internet in China is developing rapidly, and there may be new changes as time goes on. Therefore, it is necessary to make a specific analysis of the current Chinese web interface characteristics. Grasp the contemporary specific visual features can effectively help designers quickly design the present popular attributes of the web visual effect. Methods: Through the literature study and the observation and analysis of 7 types of commonly used web pages, the author summarizes the characteristics of 10 categories of Chinese web page visual elements in contemporary use. Based on the interpretation of the visual effect of the website's home page, the different visual elements are analyzed and summarized individually. The whole study process uses a qualitative research methodology. Results: The results show apparent visual features in Chinese web pages, including layout, style, navigation, color, and LOGO. However, the usage and characteristics of text, pictures, ICONS, advertisements, and so on are influenced by the website's type, positioning, and theme. Hence, the usage and visual differences of the same element between different websites are significant. Conclusions: Overall, China's web page visual effect design is becoming more and more mature. According to the different types of websites, positioning, and theme, each website shows different visual style characteristics. The specific analysis of China's current web interface features can help designers quickly design the web page visual effect that conforms to the current popular characteristics.